The Wall Street Journal has reported that major layoffs are expected as Warner Media announced on Monday, their new organizational model and a leadership team with a view of improving its content development.
As part of the restructuring process, John Stankey, Warner Media CEO has announced that Robert Greenblatt will take up the position of Chairman of Warner Media Entertainment. Robert Greenblatt was the NBC Entertainment Chairman, under the lead role of whom NBC became the most watched and most awarded network. He said he felt honored working with Warner Media and expressed his joy in working with the many a talent and innovative people of Warner media. Stankey has also announced expanded roles for Jeff Zucker, who will now be taking up the role of Chairman of Warner Media News and Sports and also CNN President.
The Warner Media News and Sports will be composed of CNN Worldwide (CNN, CNN International, CNN.com, HLN, CNN en Espanol, Great Big Story), Bleacher Report, Turner Sports and AT&T Regional Sports Networks. They are focusing on the importance of live news and sports, as well as strengthening Bleacher Report and CNN.com.
Kevin Tsujihara, who is now the Chairman and CEO, has been given additional duties covering a young adult and kids business. This will be able to bring together Cartoon Network, Boomerang and Adult Swim. Gerhard Zeiler, Turner International President, is being promoted as the Revenue Officer(Chief) of Warner Media. He will be utilizing his experience in public as well as commercial broadcasting sectors for bringing together Warner Media Affiliates and the Advertising Sales Group under a single structure.
Stankey has said that they have created impression of leaders in consumers’ mind. He expresses his hopes in the new restructuring and said that by including Bob Greenblatt into their family and by expanding the scope of Gerhard, Kevin and Jeff, they are bringing together 80+ years of experience into media.